Euroflor UK | Case Study – Newport, South Wales
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Newport, South Wales

EUROFLOR flower displays in Newport, South Wales, have attracted hundreds of complimentary letters from residents, says Phillip Evans, supervisor of the Street Scene city grounds team.


“We have five areas and half a dozen different sites where we have sown the Classic and Rainbow mixes,” says Phillip.


“Over the last three years we have tried various Euroflor mixes, including perennial, but these two annual mixes have given us consistently good coverage results with Cosmos flowers going right into November last year.


“We aim to create a feel good factor throughout the city and these mixes give us five phases of colour throughout the season.”

Initially landscape architects were reluctant to use the annual mixes instead of formal bedding plants but Phillip has demonstrated that the sustainability of general flower sowing gave them the “wow” factor.


“We are incredibly proud of the city and it is amazing that the formal bedding areas in the two main parks get about 10 letters of praise a year – while the Euroflor urban flower displays get about a hundred!”


“The public reaction has been tremendous.”


Phillip Evans,
Newport Street Scene City Grounds Team
South Wales